23plusone is a scientific method to create connection and stimulate positive action. It influences behaviour - both in business and private life - based on positive feelings and beliefs.
It bridges individual and collective drives. It stimulates organisations to grow based on common values. Not just the leadership team, but all people inside (and outside) the organisation can be involved in positive transformation.
23plusone stems from scientific research by Kim Cramer PhD and Alexander Koene. Starting point was that positive behavior is driven by how happy people feel. Read more about the science behind 23plusone.
Intuitively and subconsciously people pursue happiness in life by following 24 fundamental drives, such as friendship, curiosity, winning, health and sexuality.
Touching people in the full spectrum of these drives evokes happy feelings, a sense of belonging and drives behaviour.