Happy to meet

23plusone Friends is an international network of professionals, creating meaningful business through positive drives. All 23plusone Friends are trained and certified practitioners. We have experience in using the 23plusone method as an universal language to connect people and by doing so create meaningful business. We are active in research, strategy, HR, marketing, and innovation.

Playing with science

23plusone is a scientific method to create connection and stimulate positive action. It influences behaviour - both in business and private life - based on positive feelings and beliefs.

It bridges individual and collective drives. It stimulates organisations to grow based on common values. Not just the leadership team, but all people inside (and outside) the organisation can be involved in positive transformation. 

Intuitively and subconsciously people pursue happiness in life by following 24 fundamental drives, such as friendship, curiosity, winning, health and sexuality. 

Touching people in the full spectrum of these drives evokes happy feelings, a sense of belonging and drives behaviour.

23plusone is actionable if we share it. If we keep it to ourselves, nobody will discover its beauty.

Kim Cramer PhD

For more information or if you are interested to join, please contact us.

Playful power to transform
In a playful and active way we stimulate people to keep it simple and act on the things that really matter in life. We use 23plusone as our emotive language to make people aware, open up and connect meaningfully. So that people engage themselves into change and feel empowered. Positive behaviour is the most powerful way to break away from business as usual.

Impact for an attractive world
We believe that people and organisations need to transform to jointly create a more sustainable and positive future. We pursue a future where wealth and opportunities are more equally spread and where it is recognised that success is not realised through accumulation of power and possession. It originates from happy people making a happy living.

Viral energy
We inspire by example. We feel alive and kicking, radiating contagious energy that stimulates people and organisations to join our quest. Always embracing progress and using new ways to connect and mobilize people. We want to touch people. And we know that the most attractive ideas make them feel full of drive.

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23plusone stems from scientific research by Kim Cramer PhD and Alexander Koene. Starting point was that positive behavior is driven by how happy people feel. Read more about the science behind 23plusone.