Last updated: May 4, 2018


Thanks for visiting a website of The Appeal Company! This Privacy Policy describes what information we collect and how it's used and shared. If you have any comments or questions about this Privacy Policy, feel free to contact us at

The Appeal Company

BR-ND and 23plusone are brands of the The Appeal Company. Therefore, the websites and are websites of The Appeal Company. The Appeal Company is in the business of brand & organisation development.

Our business information:
The Appeal Company BV
Vijzelstraat 68-78 | Suite 2.30
1017HL Amsterdam
The Netherlands
+31 (0)20 240 44 00
KVK: 54053315

Core Principles

When it comes to your personal information we believe in transparency and privacy. So before we get into the details, we want to share with you a few of our core privacy principles. First, we will never sell your personal information to anyone. It’s just not the type of business we’re in. Second, we don’t ask for your personal information unless we need it to provide or improve services for you. Third, we don’t share your personal information or for the very limited purposes described below. Finally, we appreciate that when you use our services, you trust us with your information, and we take that responsibility very seriously. This Privacy Policy holds us accountable for protecting your rights and your privacy.


When you use the BR-ND or 23plusone website, we collect the following information, and use it only as described below

Account Information

This may include your name, address, email address and phone number. We use this information in the ways you would expect, such as to send out your order or contact you. This is stored in Mailchimp and for indefinite period. 

Payment Information

We don’t store your payment information. We use the services of Shopify, who uses and processes your payment information in accordance with Shopify’s Privacy Policy.-

Communications with Us

When you send us emails or other communications, we maintain those communications and their contents so that we can resolve your inquiries or otherwise assist you.

Usage & location Information

This includes information about your activity on and interaction with the website and where you are visiting from. This information enables us to analyse how the website is being accessed and used, and to track performance. This information is collected by Google Analytics anonymously and stored for indefinite period.  

Cookies and Other Technologies

We use these technologies to do things such as remember your preferences, keep you safe and improve the website. We are using Google Analytics but never use cookies, trackers or pixels for advertising purposes of third party companies. We are not a free to use billboard for them!


When you use the website or email us, we only share your information if we determine that such disclosure is reasonably necessary to comply with the law, protect our rights or prevent fraud or abuse of The Appeal Company or our users.


While no service is completely secure, we trust our website hosting company, Squarespace, to protect the user information we get of our website. Payment information is transmitted using HTTPS encryption, and Squarespace maintains a PCI DSS certification. Besides Squarespace we trust Shopify with the user information they get to run our web shop. Shopify is an PCI DSS Level 1 compliant serviceprovider.

Retention & your rights

We'll retain your personal information for as long as we need it to provide the optimal service. You can ask for your personal information to be deleted or changed at any time by contacting us at


We may periodically email you company-related and promotional announcements. We'll also send you emails related to your orders. You can always opt out by clicking the link marked unsubscribe (or a similar phrasing).

We may modify this Privacy Policy from time to time, and will post the most current version on our site.