THE 23PLUSONE FRIENDS RULE!
AND THESE ARE OUR RULES.
We are very happy that we are friends. Connected through 23plusone, its vision and its practical tools, we can add value to the world. All we need is our individual expertise and our collective energy. And some rules. Or better, agreements. Made by the pioneers in our network, these agreements have been around for a while. You are free to discuss and challenge them. We are open to any improvements. Just don’t disrespect or disregard them, as they are there for a reason. To work together in a respectful, sustainable, happy, transparent and inspiring way.
Thank you for being such a great person!
Alexander & Kim, creators of 23plusone
Let’s just start with the ‘strict rules’, to have them out of the way.
There are only a few.
1. DON’T BE CREATIVE. WHAT?!?
- We love that you are creative, but don’t be creative with the cards. Do not modify them. It weakens 23plusone as a method. The cards, both physical and digital, have been developed and validated with scientific scrutiny since 2006. This anti-modification rule includes the fronts and the backs of the cards: the pictures, words, fonts, colors, and sizes of the cards. It does not include presentations and worksheets. You can design your own. Or use ours. Your choice!
- Any specific needs that deviate from the norm? Just ask and we’ll consider whether this deviation can become a standard proposition for all Licensed Friends.
- Probably unnecessary to mention, but we can’t be clear enough on this one: you are not allowed to produce your own cards, even if they are unmodified. That also holds for stickers by the way.
2. MY NAME IS…
- 23plusone. That’s it. Not 23+1, 23Plusone, 23 plus one or any other bastardization. Do people write your name different all the time? It’s not just annoying, it hurts! 23plusone is a registered brand and inconsistent use of the name weakens the IP rights. Only a hashtag before the 2 can add value, but only on social media, please.
3. NEVER UNDERESTIMATE THE VALUE OF 23PLUSONE
- The price for a set of cards is € 23,10 ex VAT. You can either a) sell the cards to your clients per set for € 23,10 b) hide the price of the card sets in your budget so you can decide yourself on the price per set or c) give them away as a present. But never, ever, sell them for a visible price other than € 23,10.
4. SHARE THE HAPPINESS, NOT THE LICENSE
- Your license is either a personal license or a corporate license. In both cases, it belongs to one person or one company. That person or company is not allowed to share nor sell the license to anyone else. If third parties are interested in using 23plusone commercially without you being involved as the agency, consultant, advisor, or facilitator, they need a license themselves. Introduce them to our network, they are very welcome! The more people sharing the happiness, the better! When in doubt whether your client, partner, friend or other relation is allowed to use 23plusone autonomously, reach out and ask us!
5. MENTION 23PLUSONE AS MUCH AS YOU WANT
But when you do, please add the following copy:
23plusone © 2012-2019.
23plusone is a registered trademark of / is een geregistreerd handelsmerk van BR-ND | The Appeal Company BV
And now for the fun part!
6. TOGETHER IS BETTER
- We believe in the power of the collective, that's why we stimulate the Friends to get to know each other. Don't feel obliged, but do feel welcome to join our monthly Get Togethers, our yearly Party of Friends, and our yearly Trip Abroad.
- We are collaborators, not competitors. Feel free to collaborate on client projects and help each other out commercially. We love it if our Friends work together! The central 23plusone Friends organization plays no role in acquisition, team composition, and mutual financial agreements*. Of course, you can reach out for advice, but we don't have a financial interest nor responsibility for the results.
* We have once decided with pioneering Licensed Friends that a 10% Friendly Discount or Commission Fee is a nice way to say 'Thank you for the business'. But this is just a suggestion. It's all at your discretion!
7. COMMUNICATION IS EVERYTHING
- We stay close via several communication channels. Old-fashioned email is still the way to reach out to all Friends at once. All official updates arrive in your inbox. If you don’t wanna miss a thing, especially inspiration, fun and social nonsense, make sure you’re in the 23plusone Friends Whatsapp group. Oh, and then there’s our closed Facebook group, but that hub is slowly dying ;)
- During our Get Togethers, we exchange knowledge, share best practices, experiment with new tools, brainstorm on whatever topic you want to explore, talk, discuss, bond, chitchat, eat, drink, sing, dance, and hug. Usually in that order. Just kidding ;) But they're definitely informal meetups.
- With the outside world, we share information and inspiration through our website, irregular newsletters, LinkedIn, Insta, Facebook and of course via you! Spread the gospel via your own channels and backlink to the content of the other Friends. The world loves to hear from you!
8. BE YOUR AWESOME SELF
- 23plusone is all about discovering your intrinsic drives. Needless to say, we love it when you can be your true self. We do our very best to make you feel happy and safe to be just that.
Feel free to reach out if you have any questions.