In about two sentences - what do you do?
I help companies ascertain their identity an positioning.
And in your work: what are you most proud of?
That I help companies rediscover what incredibly great companies they are.
What do you think about pineapple on pizza?
Only when there’s ham.
If you could change one thing about the world, what would it be?
Gone with all the violence. “This aggression will not stand, man.”
Who was your childhood idol? Are you (almost) there?
Van Koten & De Bie. Satirical duo, incredible language virtuoso’s.
I did end up doing something that’s got a great deal to do with language. I have colleagues that are very gifted as visual designers, but my chosen form of expression is language. It definitely did inspire me.
It’s almost Valentine’s Day and I need some inspiration. What is your idea of an ideal or most romantic date?
Cooking together, eating together. Wine. Yeah, lots of wine. But the key thing is preparing food together and eating it together.