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Empathic business expert with technical roots and broad marketing, sales and business experience.

Michiel van Beek,
AlphaRainbow

Since 2000, we have been helping entrepreneurs understand what matters most to their customers. Companies are often overwhelmed by the multitude of problems and opportunities.

As a result, they have to make decisions based on their feelings or perceived urgency. We help them by letting them focus on the most important aspects. These are the aspects that will make the difference.

We provide fact-based solutions to drive customer satisfaction, employee engagement, business plans and relevant and differentiating positioning.

Our team consists of a mix of internationally experienced marketers and driven young professionals. We all have the same goal: to help people and companies grow.

Superpowers

Business strategy
Market research
Brand Positioning
Customer Experience
Marketing
Sales
Digital

Michiel worked with

Koninklijke Burgers’ Zoo
Phillips
Apenheul
PPG
Dolfinarium
Miele
Wijzonol
PEC Zwolle
Van Wijhe Verf
LUEG.
Zwolle
DSM
Sari
And many more…

Michiel van Beek

website +
linkedin +
e-mail +

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