Brand Experience Scan
Discover how your stakeholders think and feel about your brand
What is it about?
As a licensed friend, you know how 23plusone works. You have worked with it and seen how it happens in practice. Now you want to know more about what your stakeholders think about you and your brand.
The brand experience scan provides insight into the emotive and functional dynamics of internal and external groups of people.
This workshop will allow you to compare results with a database containing benchmark data of 50+ organizations, profiles of 300+ brands and individual profiles of 30,000+ respondents.
Create a shared understanding of your brand
Although we think that decision-making about brands depends strongly on functional benefits, it all comes down to one question: how will this make me feel? Conducting quantitative and qualitative research helps to understand how different groups of people think and feel about the brand. By involving them in the process, you make them part of the transformation and create a shared understanding and outcome.
What will we be doing?
Understand what a Brand Experience Scan with 23plusone is
Learn how to integrate a Brand Experience Scan as part of a customer journey
Building your first Insider / Outsider survey
Meet your chefs
Michael joined BR-ND in 2017. Rapid self-developer as he is, Mike finished his traineeship at BR-ND while receiving a Bachelor's degree in Marketing. Since then he gained lots of project support experience on client assignments, next to his role as community lead for the 23plusone Licensed Friends.
Michael Cortino
Alexander is a creative optimist who strives for progress. He takes things apart and then puts them back together, but better. After an international career in the food, beverages and tobacco industry, he started his own business in 2000 and has now helped more than a hundred organizations with their brands, innovation and cultural development. He started BR-ND People together with KIm and developed 23plusone based on scientific research.
Alexander Koene
Skills you gain
How to understand the emotive dynamics of a brand
How to create a fun and engaging survey
How to collect data from different groups of people
How to translate data into insights