Employee Journey Mapping
Step into your employees’ shoes, understand their perspectives
What is it about?
Using a 6 step Employee Journey Mapping Method, we show you how to create a journey map sharing best practices, practical tips and tricks along the way.
Understand to care for and be cared for.
Employees are what matter most to your brand. If they don’t believe in what you do, how will your customers? Journey mapping is often associated with customer experience programmes, but it is also a great way to understand the moments of truth from an employee perspective, and to find out what has impact on their motivation and loyalty.
What will we be doing?
Learning how to build an employee journey from a to z
Analysing a case
Applying learnings on your own case
Meet your chef
Carmen is the founder of On Purpose Management and a positive creative thinker. Originally from the UK, now living in the Netherlands, her passions are purpose-driven leadership and customer experience. For the last 20 years, she has worked for clients in different industries including automotive, consumer electronics, insurance and IT. Carmen holds an MBA and shares her knowledge and experience by lecturing at Beeckestijn Business School, Nima (Dutch marketing association) and Inholland University of Applied Science and HBO Drechtsteden / ROC van Amsterdam
Carmen Philips
Skills you gain
How to start with a trinity to help put the purpose and intention of your journey map into words
How to build a visual employee journey across multiple touchpoints, channels and departments in 6 steps
How to evaluate employees’ experiences based on the journey as a whole and the peak-end rule
How to analyse employees’ emotions resulting from the experience and identify moments of truth